Welcome to Beyond Copy
Let’s talk about the stuff that makes writing work (or fall flat on its face).
You know when you read something and feel like the writer gets you? Like they anticipated your questions, your hesitations, your brain’s craving for clarity?
That’s not an accident.
That’s content that goes beyond copy.
Hi. I’m Renae, and I started Beyond Copy because the internet is flooded with writing that sounds like it was grown in a content lab. Sterile. Predictable. Mildly helpful at best, deeply forgettable at worst.
But that’s not what we’re doing here.
This space is for the people who care—about voice, tone, trust, clarity, flow. The people who sense, instinctively, that content isn’t just about saying the right thing. It’s about making the reader feel something. Safe. Seen. Energized. Ready.
What you'll find here
Ongoing, I’ll drop in here with:
Tiny writing tips that fix big problems.
Fresh takes on content trends, including how to use AI without flattening your voice.
Deep dives into the stuff that makes content magnetic—structure, rhythm, skimmability, empathy.
Occasional “loving rants” about jargon, overwritten headlines, or whatever’s breaking my editor brain that day.
If you’ve ever stared at a sentence and whispered, this isn’t working and I don’t know why—this newsletter is for you.
If you're a founder, marketer, creator, or consultant trying to get your message to land, I want to help you find words that ring true.
If you write for work but wish your writing felt more… you, I'll show you how to get there.
And if you’re just a word nerd who wants to feel smarter after reading something? I’ve got you, too.
Why call it Beyond Copy?
Because content that works—really works—isn’t just about the words, the copy. It’s about how the whole content experience looks, sounds, feels, and functions—for the reader.
Great content makes you forget you’re reading. Bad content makes you question your life choices.
I don’t know about you, but I’m aiming for GREAT!
Thanks for being here.
Renae Gregoire
ineedcopy.com
P.S. Want to make sure you don’t miss a post? Subscribe below. Want to support the work? Go paid. Want to tell me what you’re struggling with? Hit reply—I read every note.